▪Prior to 1994, immigrants from majorly other African countries faced discrimination and even violence in South Africa.  Between 2000 and March 2008, at least 67 people died in what were identified as xenophobic attacks

The attacks were motivated by xenophobia. In 2015, another nationwide spike in xenophobic attacks against immigrants in general prompted a number of foreign governments to begin repatriating their citizens. A Pew Research poll conducted in 2018 showed that 62% of South Africans viewed immigrants as a burden on society by taking jobs and social benefits and that 61% of South Africans thought that immigrants were more responsible for crime than other groups. 

 This rising growth of immigrants were violently discriminated by South Africans, leading to a mass exodus of Africans out of South Africa

The Concerned People, a fledgling NGO endeavor to raise awareness by campaigning against this xenophobic tide. The print and social media banner ads and video in view generated enormous awareness as intended, so much so that it won Sapphire at the African Cristal for Concerned People “No to Xenophobia” 2015 campaign